Category: Marketing

  • New UK Ender’s Game Poster

    New UK Ender’s Game Poster

    uk-poster

    British Magazine EMPIRE just exclusively revealed what seems to be the final UK poster of Ender’s Game. This format is apparently called a “quad.” Check out EMPIRE’s accompanying little article HERE. We’ll let you know as soon as a hi-res version of the poster becomes available.

    Source: EMPIRE Online

  • Fandango to Release IMAX ‘Ender’s Game’ Poster on 10/2

    Fandango to Release IMAX ‘Ender’s Game’ Poster on 10/2

    Fan-Collage

    Attention all Launchies! Looks like the next Battle School competition has begun and it’s to reveal the IMAX poster for Ender’s Game! Be sure to log in to help unlock it!

    People who visit the International Fleet Battle School site (http://www.if-battleschool.com) can enlist by taking a Strategic Aptitude Test that determines their military strength & knowledge, and therefore, which army within the International Fleet they’re assigned to.  Users are provided a personalized ID badge representing their army.

    The second battle has begun! Cadets must enter the Battle Room and login to their army to compete. SHARE your Army ID badge on Twitter to help your army reveal the official IMAX poster, and the winning army will have the honor of becoming a part of the poster!

    The official IMAX poster will be unveiled on 10/2 on Fandango.com.

    Go here now –> http://www.if-battleschool.com

  • Hi-Res Scans from the ‘Ender’s Game’ Calendar

    Hi-Res Scans from the ‘Ender’s Game’ Calendar

    The Ender’s Game wall calender shipped out last week and finally made its way to my mailbox this afternoon. After nearly chucking my scanner out the window, I managed to get some decent scans, though I only pieced together a couple of the images. The ones that didn’t lose much with one scan I left as-is. We’d previously posted images from Ender News, but there were a couple of additional new images in the calendar for us to gawk at.

    Please be warned that there are MOVIE SPOILERS beyond this point. 

    IN CASE YOUR EYES MISSED IT, THERE ARE SPOILERS.

    Since it’s a 16 month calendar, the first page with the army logos contains all four months left in 2013: September-December.

    January features the Battle School, which I did not scan since we’ve seen a lot of it already. The image looked like it was taken from a short video on display at the Ender’s Game Experience. The caption for it appears to be incorrect, as it says:

    A shuttle returning Ender and Colonel Graff to Earth after Ender quits Battle School.

    February features the image released by Empire magazine of Ender floating while Graff watches at the gate.

    Battle-Room-Ender-Graff

    In his relentless quest to isolate the cadet and mold him into the leader he needs, Colonel Graff (Harrison Ford) orders Ender (Asa Butterfield) to be the first to brave the stomach-churning drop into the zero-gravity Battle Room. Ender pushes off and flies out uncertainly into the vast empty space with steel stars drifting about like asteroids.

    Next to the month is a still of Valentine and Ender.

    Calendar-Scan1

    After rehashing the fight with Stilson and losing his monitor (or chance to enter the training program), Ender (Asa Butterfield) and Valentine (Abigail Breslin) are surprised by their brother, Peter, who mocks the failed cadet and proposes a game of Formics and Astronauts.

    I’m sorry, but the term “formics and astronauts” makes me snort-laugh.

    March moves on to Battle School with a still of the Launchy barracks. You can see Bernard on the far right and Bean next to him.

    Calendar-Scan2

    Sergeant Dap (Nonso Anozie) calls attention on deck as Colonel Graff (Harrison Ford) enters the Launchie dormitory to announce that he’s pleased with their progress and, with some failed seniors leaving soon, he’ll be looking to promote some of them.

    On the month page, there’s an image of their locker that I didn’t scan.

    Ender takes the only free bed in the Launchie dormitory, and approaches the shiny locker next to it. At the sound of his voice, the locker spins open to reveal a slightly stiff, anodized spacesuit, flight boots and gloves, an aerodynamic helmet, and a pistol-like gun.

    In April, there’s a classroom scene with Ender in the center, Bernard in the top row on the left, and Alai at the top on the right.

    Calendar-Scan3

    With Ender (Asa Butterfield), Bean (Aramis Knight), and Alai (Suraj Partha) the only passing scores on the Deep Space Navigation Test, Professor Behari (Jasmine Kaur) encourages one of them to step forward and educate the class on using the gravitational pull of a planet to slingshot fighter craft into attack formation on the dark side of a moon.

    The month image shows the planet image we get a glimpse of in the trailer and this is apparently for the lesson mentioned above.

    May features Ender and Bernard in Launchy suits.

    Calendar-Scan4

    Given only ten minutes to suit up with helmet and weapon, Ender (Asa Butterfield) and the other Launchies listen intently as Colonel Graff introduces them to the zero-gravity Battle Room.

    Rows of Launchies stand at attention in the Battle Room Staging Area, as Dap (Nonso Anozie) looks on and Colonel Graff (Harrison Ford) prepares to send them into the zero-gravity Battle Room for the first time.

    June features the still we saw of Ender and Petra in the mess hall. On the calendar page is an image of Ender in his Launchy suit.

    Calendar-Scan5

    Petra Arkanian (Hailee Steinfeld), the only girl in Salamander Army, befriends Ender (Asa Butterfield) when he is reassigned to her platoon. Their leader, Bonzo Madrid, forbids Ender to unholster his weapon, but Petra takes the inexperienced recruit under her wing.

    Ender (Asa Butterfield) looks down across the sea of kids in the Mess Hall watching the Battle Room Games scoreboard flash Game Over, and Bonzo Madrid’s Salamander Army remains on top. Aware of the lingering Launchie, Bonzo tells Ender to keep his eyes on the floor and sends him to face a wall with a lone kid in a Salamander uniform.

    July takes us to the Battle Room staging area with Ender and Petra.

    Calendar-Scan6

    Though the Salamander Army leader, Bonzo Madrid, has forbidden Ender (Asa Butterfield) to unholster his weapon for fear the inexperienced Launchie will screw up his platoon’s perfect maneuvers, Petra Arkanian (Hailee Steinfeld) takes Ender under her wing and practices with him in the Battle Room during her free time.

    Below that is the formation image of Dragon Army.

    Calendar-Scan7

    In forty-two battles nobody has beaten Ender’s Dragon Army, a platoon of misfits and oddballs. Graff, pressured by Command School for a decision to promote the brilliant strategist, doubles the enemy for the next maneuvers in the Battle Room. Whichever side gets a cadet through the enemy’s gate unharmed will win, regardless of points scored. In a stroke of tactical genius, Ender stacks multiple rows of cadets in formation.

    August brings a confrontation between Ender and Graff and Anderson. This still was shown at the Ender’s Game Experience.

    Calendar-Scan9

    Ender (Asa Butterfield) confronts Colonel Hyrum Graff (Harrison Ford) for pitting him against his fellow Launchies on the shuttle ride to Battle School. Major Anderson (Viola Davis) is amused, but resists a desire to challenge her superior’s tactics with his young protege.

    On the calendar page is Bean emerging from the shuttle.

    Calendar-Scan8

    Arriving at Battle School orbiting high above Earth, Bean (Aramis Knight) disembarks the Desert Salt Flats shuttle through the docking airlock, and hears a voice over the loudspeaker instructing Launchies (new arrivals) to follow the yellow lights.

    September brings a new image we haven’t seen before of Mazer and Ender on Eros.

    Calendar-Scan10

    Above the viewing station high above the Battle Simulation Room of the International Fleet’s forward outpost, Colonel Graff (Harrison Ford) sharply reminds Ender (Asa Butterfield) that the Formics’ very existence is a threat. Mazer Rackham (Sir Ben Kingsley) leads Ender down a long walkway deep in the reclaimed caves of Eros to a command console that looks out over giant holographic projectors bolted to the roof and row upon row of flight simulator pods.

    On the calendar page, we see a diagram of a Formic.

    Calendar-Scan11

    Here’s another new image of Ender on Eros. I had to piece this one together so you might see some color differences.

    Calendar-Scan12

    Ender (Asa Butterfield) leads the attack on the Formics from the deck of the Command School.

    This month’s page shows the image of Anderson looking at the scan of a head and as I’d suspected, she’s looking at Bonzo.

    Major Anderson (Viola Davis) studies an X-ray that shows the fracture that Bonzo Madrid suffered in a fight with Ender. Back in his office, as Graff justifies training children to win the war, Anderson realizes there is no place for her in the school and announces her resignation.

    Whoa! Right after I read that I felt spoiled, ugh!

    November brings us to that outside image with two figures standing in the sunlight.

    Calendar-Scan13

    Certain the Formics were simply preparing to defend themselves, Ender (Asa Butterfield) awakes from a dream and runs down a low corridor with Petra racing close behind. She follows him through an airlock chamber leading out across the ravaged surface of Eros, and they stumble to a stop in front of two fallen Formic spires.

    The calendar page here features one of Ender commanding ships that we’ve seen in the trailer.

    The simulator blinks on and Ender (Asa Butterfield) sees the little doctor and its squadron of fighters moving silently through space. He zooms in on the red glow of the Formic home planet and despairs to see hundreds of motherships looming above him. Bean looks up and reminds Ender that the enemy’s gate is down, snapping him out of the reverie, and with a sweeping gesture he reorients the simulation so that Ender and his team now loom over the enemy.

    Woohoo! Sounds like Bean’s line made it in! *celebrations*

    December is the last month and features an image of Petra looking through her screen, as seen in the trailer.

    After unleashing the Little Doctor on the swarm of Formic fighters at Ender’s command, Petra watches as a wave of destruction radiates outward from the point of impact.

    The final photo is from the lake scene with Valentine. I couldn’t crop this one well, so I cut out the calendar part.

    Calendar-Scan14

    A homemade raft is tethered at the end of a wooden jetty at the International Fleet’s Veterans Retreat, a remote lakeside wilderness where Ender Wiggin (Asa Butterfield) greets his beloved sister, Valentine (Abigail Breslin).

    Still no Peter Wiggin!

    The calendar is pretty awesome and you can currently buy it from Amazon for $13.49. Glossy and full of Ender goodness, it’s totally worth the price. It really makes me anxious to see the making-of book now! It doesn’t seem to be available on Barnes & Noble anymore, but the last I heard from a local store was that they were expecting to get some in. The MSRP is $14.99.

  • Redeem Langers Juice Labels for an ‘Ender’s Game’ T-Shirt

    Redeem Langers Juice Labels for an ‘Ender’s Game’ T-Shirt

    Ender's-Shirt-Langers

    Langers Juice, one of the partners of Ender’s Game, is offering a free Ender’s Game t-shirt if you mail in three Langers Juice UPC codes along with their redemption form.

    This offer is only open to the US.

    For those of you that aren’t sure where to get Langers Juice, you can buy a 12 pack on Amazon in a variety of flavors!

    A PDF of the redemption form can be found here.

    If you get a shirt be sure to send us a photo of it!

     

  • Ender’s Game Soundtrack to Be Released on October 22

    Ender’s Game Soundtrack to Be Released on October 22

    soundtrack-front

    It looks like Summit is slowly picking up their marketing pace for Ender’s Game. You can now pre-order the official soundtrack written by Steve Jablonsky HERE on Amazon.com. It will be released on October 22 and will cost around 17 USD (16.77 at Amazon, 17.98 retail price estimated by record label Varese Sarabande). There are no audio clips available yet, but the record label has published the back cover of the CD with its track list. (Check out their official EG soundtrack page HERE!)

    soundtrack-back

    Sources: Amazon, Varese Sarabande

  • PHOTO: Ender’s Game Instagram Collage

    PHOTO: Ender’s Game Instagram Collage

    The Ender’s Game Instagram account spent today unveiling pieces of a new collage today with the awesome tagline “The future must be won”. Kelly and I agreed on a recent episode of EnderCast that this was an amazing tagline so it’s great to see them using it. The full image is below:

    Future-Collage

  • Win a Trip to Kennedy Space Center with Pik-Nik!

    Win a Trip to Kennedy Space Center with Pik-Nik!

    pik-nik-sweepstakes

    Ender’s Game Sweepstakes at Pik-Nik! The company has just announced that they are giving away a trip for four people to Kennedy Space Center! The visit includes not only their regular attractions, but also a behind-the-scenes tour and a lunch date with a real astronaut. According to their entry at Giveaway Hop, it’s a 3-night trip, all expenses paid.

    Enter to win HERE!

    And if you win, let us know how it went!

    Sources: Pik-Nik, Giveaway Hop

     

  • New Stills from the ‘Ender’s Game’ Wall Calendar

    New Stills from the ‘Ender’s Game’ Wall Calendar

    Calendar12

    Thanks to Ender News, we’ve got a look at some great new images from the Ender’s Game Wall Calendar, which just shipped from Amazon and is available for order now.

    Included in these images are a new photo of Bean, our first look at a Formic, and a photo of Ender and Valentine together.

  • Ender’s Game UK Launches Command Core Site

    Ender’s Game UK Launches Command Core Site

    Enders-Game-Command-Core

     

    The UK Ender’s Game site has launched the “Battle School Command Core” which features two games with more to come in the near future.

    The two games available are “Target Shoot” and “Pairs” (shown above). The site is a bit laggy, but the games are pretty cool. I love the matching one! Games to come include “Code Break”, “Sequence”, “Blocks”, and “Corridor Sprint”.

    To give it a try, head over to EndersGameUK.com.

  • PHOTO: New Shot of Mazer Rackham

    PHOTO: New Shot of Mazer Rackham

    Mazer-Rackham-Teacher2

     

    Summit posted a new photo collage to their Ender’s Game social media channel today with a new image of Mazer Rackham. And while it’s not really anything new, it’s still an image we haven’t seen before. Hopefully as we get closer we’ll start to see tv spots and clips. I know I want to see character profile clips!

  • Official Release Info: Ender’s Game ICEEs

    Official Release Info: Ender’s Game ICEEs

    ICEE-Easel

    We had previously reported on the Ender’s Game ICEEs and now we’ve got the official release information!

    ICEE has assembled a retail and online program with Ender’s Game Battle School Blastberry and Orbital Orange ICEE flavors, with a promotion featured on Ender’s Game themed ICEE cups and prominent signage in movie theaters, quick service restaurants and convenience stores nationwide.  A sweepstakes overlay gives consumers a chance to win an Astronaut Training Experience supported through retailers and social media.  An exclusive Ender’s Game online game continues the fun at www.icee.com.

    Here are official images for the two new flavors:

    ICEE-OO

    ICEE-BSB

    I’ll go ICEE hunting again today and report back!

     

     

  • PHOTOS: Ender and the Launchies; Petra

    PHOTOS: Ender and the Launchies; Petra

    Ender-Graff-Launchie

    Not sure how I missed this new still from last week, but here’s a new look at Ender and his Launchy group with Graff, who has a really odd stance here. This one is from the Boston Globe talking about “trouble ahead” with the fall movie season. (via Ender News)

    So far this is the biggest size available, but if we get a bigger one we’ll be sure to let you know!

    Also in new imagery is a montage of Petra posted to the official Ender’s Game social media channels today.

    Petra

    The shot of Petra standing is a new one. I’m still a little bothered by her really long hair. Since I have long hair myself, I know what a bother hair that length can be, so it doesn’t make much sense to me that she’d have it at this length in Battle School. What do you guys think?

  • LA Times Debuts Two New ‘Ender’s Game’ Propaganda Posters

    LA Times Debuts Two New ‘Ender’s Game’ Propaganda Posters

    The Los Angeles Times Hero Complex has debuted two brand new Ender’s Game propaganda posters for you guys to ponder over.

    Today’s posters are the latest in a series of recruitment and propaganda images for the International Fleet — the film’s global government and military organization, formed to unite Earth’s citizens after a devastating alien attack nearly destroyed humanity. In the film, the International Fleet actively recruits the world’s brightest young minds and, in an orbiting Battle School, molds them to become the Fleet’s future leaders.

    Much like war propaganda posters of yore, the “Ender’s Game” posters aim to vilify the enemy — in this case, an insect-like alien race known as Formics or Buggers — and to appeal to a sense of duty and honor; the new poster with the exploding spaceship features the slogan, “It’s us or them” in big, bold letters.

    Seeking-Leaders

    Us-or-Them

    What do you guys think? I prefer the “It’s Us or Them” one for sure, just because it’s more action packed!