Audi AG has released an EPK about the International Fleet car seen in the official trailer released yesterday. Sorry to disappoint, but it’s actually a virtual car and doesn’t actually exist.
Ingolstadt, August 7, 2013 – Futuristic, progressive and cutting edge: the Audi Design Team has developed an entirely virtual car for Summit Entertainment’s film adaptation of the award-winning, best-selling novel “Ender’s Game”. With its visionary design, the Audi fleet shuttle quattro blends easily into the world of the science fiction feature film and combines futuristic design with groundbreaking technology.
The fictional Audi fleet shuttle quattro seen in the film “Ender‟s Game” marks the first time the car company has unveiled a purely virtual Audi in a feature film.
Called the “Audi fleet shuttle quattro”, they worked with Gavin Hood and the production team on integrating it into the film. “The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG. “As a result, our Audi becomes part of this fictional world.”
“Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in Ender’s Game and at the same time had to take care to preserve our brand values,” said Frank Rimili, chief designer for the film project.