Category: Marketing

  • First Look at the ‘Ender’s Game’ Battle School Board Game

    First Look at the ‘Ender’s Game’ Battle School Board Game

    Those of you that have been waiting for more information about the upcoming Ender’s Game Board Game by Cryptozoic Entertainment can now have a peek at the game! Thanks to a tip from @AllUsGeeks on Twitter, who linked to ICV2.com.

    Battle-School-Game

    Here’s a brief description of the game:

    Ender’s Game: Battle School is a two-player game set in the zero-gravity arena of the International Fleet’s Battle School.  Players take the role of either Ender Wiggin and the Dragon Team or Bonzo Madrid and the Salamander Team, and then use Commander cards with special abilities (some for the whole team, some that only help the commander) to attempt to capture the other team’s gates or freeze opposing team players with laser-light guns.  The player who completes either of the goals first (capturing all the gates or freezing the opposing commander) wins.

    The MSRP will be $25.00. In addition, here is a list of what comes with the game:

    • 22″ x 22″ Game Board
    • 2 x oversized double-sided character cards,
    • 16 x character pawns
    • 12 x star terrain pieces
    • 6 x gate terrain pieces
    • 2 x hit point markers
    • 4 x six-sided dice
    • 1 x rule book

    List source: Pop Cultcha

  • Unlock an Exclusive Preview of the New ‘Ender’s Game’ Trailer

    Unlock an Exclusive Preview of the New ‘Ender’s Game’ Trailer

    Ho launchies! The first Battle School army challenge has begun!

    Log in and share your Battle School badge to help your army unlock an exclusive new preview of the Ender’s Game trailer that was shown exclusively at Comic Con.

    IFBS

    I’m not sure the rankings are accurate, as the first time I logged in, ASP was far in the lead and now it’s Dragon. Hopefully they’ll fix it and we see more accurate rankings! The army that has the most points by Monday 8/5 will unlock the exclusive preview of the trailer.

    To compete, go to IF-BattleSchool.com.

     

  • IGN Debuts Final ‘Ender’s Game’ Poster

    IGN Debuts Final ‘Ender’s Game’ Poster

    After counting down the last couple of days, the final Ender’s Game poster has arrived!

    Enders-Game-Final-HR

    Be sure to tell us your thoughts on this poster! Is it everything you wanted? Does it make you emotional because it means we’re just 90 days from release?

    For me, the poster looks cool, but I admit to being slightly disappointed that it’s so similar to the first one. Still, love the new tagline!

    Source: IGN

  • Final ‘Ender’s Game’ Poster Revealed Tomorrow At 9 AM Pacific Time

    Final ‘Ender’s Game’ Poster Revealed Tomorrow At 9 AM Pacific Time

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    According to the official Ender’s Game facebook site, the final Ender’s Game movie poster is going to be revealed exclusively by IGN tomorrow at 9am PST / 12pm EST. That’s less than 24 hours, folks!
     
    Where: IGN website

     

  • IGN to Unveil Final ‘Ender’s Game’ Poster on 8/2

    IGN to Unveil Final ‘Ender’s Game’ Poster on 8/2

    Ender-Poster

    According to the official Ender’s Game Twitter account, the final poster for Ender’s Game will be unveiled by IGN in two days on August 2nd, 2013.

    What do you hope to see on this poster? The full cast? Just Ender? Ender and Dragon Army?

    And just what is that behind the countdown?! Tell us your thoughts!

  • Reminder: Take the Battle School Aptitude Test

    Reminder: Take the Battle School Aptitude Test

    Aptitude

     

    This is a friendly reminder to take the Battle School aptitude test at IF-BattleSchool.com to get your army assignment, Launchies!

    Not sure if it was there when it first launched, but at the top of the site is a notice that the first “challenge” will commence on 8/2. That’s this Friday! What do you guys think we’ll be doing? What do you want it to be?

    Also, here are the four Facebook cover images that they provide in case you want to use them:

    Asp

    Dragon

    Rat

    Salamander

  • Ender’s Game Cast Watch #6 – Comic-Con Edition

    Ender’s Game Cast Watch #6 – Comic-Con Edition

    Last week was pretty much all about Comic Con, and apart from Moises Arias and Abigail Breslin (who was sick and had to cancel only a day before she was scheduled to be on the panel) pretty much every one of the young cast was there. You have probably already seen tons of stuff, but in case you still haven’t had enough, have some more!
     
    To start off, Cameron Gaskins (Pol Slattery) posted an awesome group pic of the minor cast hanging out together after signing autographs for an hour on Saturday.
     
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    As I said, pretty much everyone was there.
     
    After the signing, the cast member went around a bit at Comic Con, doing their own thing. Khylin Rhambo‘s thing, it seems, is taking pictures with random cosplayers. I see Batman-girl, Iron Man, and Spidey, and is that Assassin’s Creed? I’m not much of a gamer, so you have to tell me.
     
    6khylin_collage16khylin_collage2
     
    Aramis Knight, on the other hand, signed more autographs while he was at it. Someone you don’t see in the group pic, but who was there at the singning as well, is Jimmy Pinchak. He took the time to visit the Ender’s Game Experience, signing up under the name of Peter Wiggin. Looks like Peter made it into battle school after all.
     
    6aramis_signing_jimmy_peter
     
    The rest of the cast eventually went to the Experience as well. Aramis Knight met up with Asa Butterfield to reenact the launchie shuttle experience. I kind of doubt, though, that this is what it will look like in the movie.
     
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    Speaking of Asa Butterfield, he seems to have enjoyed Comic Con to the fullest. However, in this pic, taken on their first day, he and Hailee Steinfeld seem to still be confused about what’s what at SDCC.
     
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    I’m not sure whether this was taken before or after Asa and Hailee did the Ender’s Game Experience press preview, of which you’ve probably seen loads of images. Maybe you’ve even seen that awesome vid in which they walk through the sets, and in which Asa delivers his by now Tumblr-famous line “like a banana.” Wednesday night, he, Hailee and a few others attended a party organized by Summit. Here’s proof:
     
    6asa_summitphotobooth
     
    Yeah, selfies are never quite what you expect them to be. At least they had fun before they had to get back to Hall H-paneling, Interview-giving, photoshoot-posing and all those other tedious things that I’m sure are a big hassle.
     
    6hailee_collage
     
    After a few days of hard work, Asa got to spend his last day at Comic Con undercover, finally being allowed to release his inner nerd and hang out with the REALLY cool people.
     
    6asa_collage
     
    Sources: the stars’ Twitter and Instagram accounts

     

     

  • VIDEO: Graff Welcomes Launchies to Battle School

    VIDEO: Graff Welcomes Launchies to Battle School

    In this clip from San Diego Comic Con, exclusively revealed by Yahoo Movies, Graff greets new students to battle school, introducing more of the before seen footage of the First/Second Invasion. Looks like they will indeed make the name and story of Mazer Rackham as important and ever present in the minds of the kids as it is in the books!

     

    Read Yahoo’s accompanying article here: Harrison Ford Delivers Ender’s Game Gravitas in a Comic-Con Exclusive!

     

    Source: Yahoo Movies

     

  • Six New Ender’s Game Character Posters Revealed

    Six New Ender’s Game Character Posters Revealed

    Moviefone and Fandango have exclusively revealed three new Ender’s Game character posters each. They look awesome! Click for higher resolution! (Especially the Fandango ones, i.e. Anderson, Mazer and Ender, are super hi-res.)

    ender_long

    petra_long

     

    graff_long

    anderson_long

    mazer_long

    dap_long

    Which one is your favorite? Any you don’t like? Do you miss anyone? Tell us in the comments or sound off in our Forums!
     

  • VIDEO: IF Recruitment Video

    VIDEO: IF Recruitment Video

    The IF wants to recruit YOU! Watch the recruitment video, presented by Colonel Graff, and including all new movie scenes!

     

    Watch the HD version HERE.

  • Take the Battle School Aptitude Test

    Take the Battle School Aptitude Test

    Enders-Game-Experience_cropped

    San Diego Comic Con officially kicks off tonight with Preview Night and to launch what’s turning out to be a massive marketing campaign at the convention, Summit has launched a Battle School aptitude test at IF-BattleSchool.com for you to take.

    Find out whether you make the cut and what army you’ll be assigned to. Will it be Dragon Army under the great Ender Wiggin? Or will you fall under the strict command of Bonzo Madrid in Salamander Army?

    Take the International Fleet’s Battle School Aptitude Test and find out if you have what it takes to lead our fight in protecting Earth from the Next Invasion. Our future depends on it!

    Watch the video on Facebook here.

  • Ender’s Game Releases First GetGlue Sticker

    Ender’s Game Releases First GetGlue Sticker

    image

    Those of you that are sticker freaks like me will be happy to hear that Summit has finally begun their GetGlue sticker promotions! Check-in to Ender’s Game now and get this limited edition International Fleet sticker for Ender’s Game at Comic-Con!

    What other stickers are you hoping to see? Obviously all 8 army logos would be sweet, plus character stickers, the works! Can’t wait for more!

  • Summit Teams Up with HGTV for Ender’s Game Home Makeover

    Summit Teams Up with HGTV for Ender’s Game Home Makeover

    Enders-Game-Experience

    As we’ve discovered earlier today (see photo above), Summit has teamed up with Home and Garden TV for its Ender’s Game Experience. According to several news outlets, Summit and HGTV have issued a press release concerning HGTV’s involvement in the Experience as well as the home makeover visitors can hope to win.

    Inside the “Ender’s Game” activation, located outside the Hilton Gaslamp district, HGTV showcases its “Journey Begins at Home” space—an interpretation of the Wiggins home living room—among eight elaborate, specially constructed, unique rooms that represent the most iconic environments of Ender’s world, complete with original film props and set pieces used in the movie.

    Visitors will be able to “enter the sweepstakes for the chance to win $10,000 courtesy of HGTV for their own “out of this world” home makeover.”

     

    Sources: CNBC, The Slanted